Mobile Stew

ntl:Telewest have finally reached agreement with Virgin Mobile over the
terms of a takeover offer, which values the mobile operator at £962.4m
($1.62bn), together with an agreement to re-brand all consumer operations with the Virgin brand in the future.  The combined company will have revenues of over £3.9bn which will put it on a par with Sky and Vodafone UK.

The new company, Virgin Broadband(??) will be the first company in the UK to offer quadruple play to customers - Broadband, TV, fixed and mobile telephony.  I really think that fourplay combined with the Virgin brand will reshape the way consumers think about communications and entertainment.  Telewest had great success with its tripleplay (TV, broadband and mobile) '3 for £30' campaign.  Imagine how successful a strong fourplay offer will be, ...